Singers and Bands – The Artist Showcase

After attending numerous artist showcases by way of the years as a former expertise reserving agent with the William Morris Company, I’ve determined to the touch on some sensible concepts that can assist promote your artist profession and offer you an elevated likelihood at a attainable file deal. After exploring a lot of the data out there on-line, I made up my mind to stick with simply grasped ideas and concepts that may assist artists keep away from among the widespread errors.

First let’s make it clear that not each act deserves an artist showcase, at the very least not within the gentle of pandering to file labels in an ongoing marketing campaign to safe a file deal. Should you’ve learn any of my articles, you recognize I attempt to inform it like it’s and so as soon as once more, I can’t shrink back from the reality that not each artist deserves an outlet to showcase their “expertise.” The reason being not just because the band isn’t any good, however as a result of perhaps there’s not a maturity or critical high quality from the members or a definitive purpose in place that everybody is rallying round. Different causes could embody lack of a novel enjoying high quality or an act that’s merely enjoying cowl tunes. Let’s discuss cowl tunes for a minute.

Do not play cowl tunes until they’re particularly requested for, or until you’re a cowl band enjoying marriage ceremony gigs, and so on. If you’re really seeking to get a file deal, then showcase your individual music. This notion that your viewers can relate to you and your band merely since you are enjoying music that everybody is aware of is fake and misguided logic. Would you might have cared, the primary time you heard certainly one of your favourite teams, that you simply knew any of the fabric – I wager not. You had been so into the music and groove you needed to listen to extra and purchase the file. You consider huge teams as we speak that at one level had been no person, and simply think about listening to them for the primary time, wouldn’t it have mattered? – I wager I am proper once more. Ethical of the story, play your individual music.

Earlier than you start to have a look at the potential of a showcase, have a look at your targets. Every showcase does not essentially must be concerning the file deal, however that ought to actually be your final goal and subsequently, the whole lot that you simply deliver to the desk should embody and revolve round that purpose. For instance, you would possibly showcase a specific groove and set of songs, which you want to take out on the observe and take a look at. Is the viewers actually digging it or is it not you. Likewise, you’ll be able to showcase for a lesser purpose, however but an essential stepping stone to a file deal signing like pushing upcoming occasions or visibility to acquire extra bookings, and so on.

As you begin planning a showcase, who will attend? – Buddies or will music trade personnel be current? Every artist showcase should be pushed by a advertising and marketing strategy. Do you might have an artist brand, skilled bios, footage and press kits made? These cannot be a “good friend of the group did it for us,” wanting press kits. They must shine and look professional like music trade people are already in play and are taking a look at your act. Do not overlook these components. You would possibly take a look at artist press kits, bios and press blurb writing at

How will you go about selling your showcase? You must look past stapling flyers to phone polls, and so on. Have you considered making a jingle or station ID or native radio character piece totally free in hopes that you’ll get some radio and TV publicity? You ought to have a look at native radio stations and write a mixture in keeping with the model of the station and your band – see if you cannot get some promotion that manner. Cable TV promoting is pretty cheap. You would possibly think about stepping into with everybody within the band and shopping for some promoting from cable or native TV stations.

Should you do not have already got it, and I am certain most do, get your site up and going and just remember to have a web page for upcoming occasions together with footage, bio, contact web page. Web sites wouldn’t have to be costly. You will get your web site hosted for $5 – $10 a month. You probably will not get plenty of visitors, however you’ll get credibility with the general public and inside the music trade crowd – It will show to be invaluable afterward down the street.

What is going to your showcase include and what are you able to do to face out from the group? Your act must seem like they have been at this for years with a consolation degree exuding from who the band is. How lengthy is the showcase? You have heard the previous expression, at all times depart the group wanting to listen to extra. Much better to do a moderately brief showcase with knock out tunes then a prolonged, drawn out, cannot wait to get out of there, gig. Work along with your tune lineup and tweak the quantity and size of your set at rehearsal till it feels proper. Have the whole lot figured proper up entrance. Who’s going to talk when and attempt to hit the entire “what ifs,” as a lot as you’ll be able to. You need this showcase to “wow” the listeners and create some momentum and power.

Re-think your picture and ensure that it matches who you might be. Persons are not that silly and might nearly instantly acknowledge when a picture is pressured and manipulated and never pure to the group. Higher to have a pure picture, true to who you might be, than a picture that you simply assume simply has to go along with your model of music.

In closing, make each showcase rely, with calculated advertising and marketing and a thought by way of line-up so when the music trade execs begin displaying up, they’ve one thing to return to the workplace with!

Supply by Tom Gauger

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